| Making Our Messages More Concrete |
|
| Written by Patrick Morley |
| Monday, March 22 2004 10:34 |
|
We can make our messages (and writings) sparkle and crackle with emotional tension by "concretizing" our thoughts. To "concretize" means to turn an abstraction into something more tangible, visual, sensual, or memorable to increase or improve the meaning. Few things will give our ideas more gravity, or traction, or punch.
|





